Product Launch Formula Review

Why you need a plan for this Product Launch Formula by Jeff Walker.

When launching any product, whether it be online or offline, it is important to have a ‘battle plan’. You need a step by step checklist of all the things you need to do to ensure that everything goes smoothly on launch day. Launching a product can be a particularly challenging task, especially for beginners, so it is always helpful to be able to leverage the knowledge of more experienced people to give yourself the best possible chance of success.

Before you get ready to sell anything, you need to make sure that all the pieces of the puzzle are in place. Make sure that your sales letter is proofread and that your order process works seamlessly. You should also consider letting your merchant account know that you’ll be expecting a high volume of sales flow through your account. Failure to do these things can mean your launch turns into a disaster. The last thing you want is to have people trying to pay you money but find themselves unable to for one reason or another.

You should spend some effort in creating a checklist that you can refer to time after time so that you can be sure you won’t miss any important points. You can tick off the list as you go and come launch day, you’ll be safe in the knowledge that you’ve done everything you can to ensure your success. The benefit of doing things right the first time is that you can then re-apply those techniques to future launches without doing any of the work again.

So what makes exactly makes these launches so successful?
There are several techniques that you can instantly use to improve your own success. One of the most important things to consider is the power of social proof. This is often overlooked by many marketers but having honest testimonials and feedback from real people can instill a great deal of trust in your prospects mind.

The Even feedback that can sound negative may be useful in increasing your credibility. If someone asks for a refund, give it to them gracefully. Many times they will reply and thank you for your professionalism. This is the perfect testimonial to add to your site to prove the type of respectable person that you are. Remember, customers don’t buy from companies – they buy from people. Show them you are a real, genuine person and you can increase your chances of success when it comes time to launch your product.